It also leads to an article on Forbes Hungary, which helps increase trust. It’s an organic company Page post that he boosted, so it had good social proof from the start, which helps. It’s targeted to an audience who had already been really responsive on a past campaign, so he knew he was setting the company up for success. With a CTR that is 14X the average, paying by CPM, Zoltan found himself paying a tiny fraction of what competitors would be paying. That’s why getting a CTR that was 14 times higher than average is excellent. LinkedIn’s average Click Through Rate for Sponsored Content is ~.4% and Cost Per Click is in the $8-12 range. Here were the winners (in no particular order because they’re all rockstars) along with their high-performing ads and landing pages: Winner #1: Highest CTR and Lowest CPC It’s fortunate that this week’s episode is all about creating the perfect ad, when we also get to reveal the 3 winning ads in our performance contest! We had so many incredible submissions, showing us examples on how to be rockstar marketers on LinkedIn. Congratulations to the LinkedIn Ads Show contest winners!
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